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About Boys

If you’re a parent, you’ve likely experienced this phenomenon: Somehow, everything kids touch becomes instantly, unrecognizably disgusting. It’s just one of those facts of life. And it’s why when you’re shopping for kids, you need toys, shoes, swim gear, and accessories that are durable and affordable. Emphasis on affordable. At Sierra, you can find all the best kids’ brands at a fraction of the price, so you don’t need to worry when today’s lunch ends up splattered down the front of those new boys’ clothes.