Making Customers Smile Since 1986
Since 1986, Sierra has delivered on its promise of providing tremendous everyday value. We would have never made it this far without the relationships we’ve built with our dedicated customer base and brands.
We have made some amazing strides to become the company you know today – from the early hand-drawn catalogs, to the launch of our first website in 1998, to the continuing expansion of our retail stores. We have remained dedicated to our customer’s shopping experience and everyday value on the best brands in the world. See what our brands and customers have to say about us.