Based in Market Harborough, Leicestershire, the Joules brand was created by Tom Joule in 1989. In the early days, Joule started out selling wellington boots, socks and hats at agricultural fairs and equestrian shows. After more than twelve years of hard work, things finally started coming together and the brand has continued to expand into new markets. From the beginning, Joules clothing and footwear has flawlessly married colorful style and quality to create the best possible products for active, fun-loving and fashion-conscious folks. From Joules rain boots to apparel for men, women and kids, this brand does it all with a distinctively British flavor. Today, Joules boots and clothing are available in fine retail stores throughout the UK and the US.