How We Do Business

Sierra: How we do it

Ever wonder how we carry some of your favorite brands at such surprisingly low prices? Take a peek at how we do it.

Real brands, real savings, really

Sierra is an off-price retailer, selling almost everything you might need when you are outside, whether you are exploring the world or enjoying time in your backyard with family. For us, value is a combination of brand, desirability, price, and quality. Unlike traditional retailers, we generally don’t do sales or other gimmicks – just brand name and other high-quality outdoor and activewear apparel, footwear, and gear that are 20%-60% below full-price retailers’ (including department, specialty, and major online retailers) regular prices on comparable merchandise, every single day. You can find great brands and merchandise at pricing that’s hard to find anywhere else.

We're smart shoppers, just like you

Our buyers are on the hunt throughout the year for the top brand names and other high-quality merchandise, equipment, and apparel for your family’s outdoor needs— from year-round activewear, to running, fishing, camping, skiing, swimming, and cycling gear, to backpacks, pet essentials, and hiking boots.

We buy from all kinds of vendors: big brand names to specialty up-and-coming labels from around the globe. Our buyers choose many different styles, to offer you a broad assortment of colors, materials, and fabrics so there are always lots of great choices for you.

Our buyers are opportunistic and entrepreneurial. So when a manufacturer overproduces or other stores overbuy, we swoop in, negotiate the lowest possible price, and pass the savings on.

Never the same selection twice

Unlike other types of retailers that buy seasonally, we have new brand name and other high-quality apparel and merchandise arriving several times a week, with thousands of new items arriving weekly. adds new merchandise almost daily. Our rapidly changing assortments create that “treasure hunt” shopping experience that our customers love. So stop by often to see our latest finds, at amazing savings.

If you love it, act fast and grab it! The store managers often don’t even know what’s coming until they throw open the delivery truck doors! That’s what makes us so exciting to shop.

The amount we buy of each brand varies greatly – sometimes we buy a little and at other times, we may buy a lot. What matters is that we think our customers will love it!

No One Way We Buy

We take advantage of a wide variety of opportunities, which can include department store cancellations, a manufacturer making up too much product, or a closeout deal when a vendor wants to clear merchandise at the end of a season. These are just some of the ways we bring you tremendous value.

The majority of product we sell is brand name merchandise generally offered at prices 20%-60% below full-price retailers’ (including department, specialty, and major online retailers) regular prices on comparable product. Most of our merchandise is current season apparel, footwear, and gear. A small percentage is past season which we also offer at amazing savings to you. Some of our merchandise is manufactured for us. And some is designed by our own merchandise experts, particularly when what we are seeing in the marketplace isn’t the right value for our customers, meaning the right combination of brand, desirability, price, and quality. We are always seeking great quality and value all over the world.

Sierra stores and

Our stores and e-commerce website are as flexible as we are. We love our bright, modern stores which have no walls between departments, so we can easily expand and contract merchandise categories to respond to the newest fashion trends and changing customers’ tastes. And changes frequently to bring amazing value to our customers every time they shop.

So whatever your outdoor style and needs – we know that you will find something fun, and special, at a great price every time you visit!