Sierra’s Journey
The Sierra journey started in 1986 with one tiny warehouse space, a hand-drawn catalog, and a vision of making the world’s top brands affordable and accessible to everyone. After the mail-order business took off in the late ‘80s, we launched our website (becoming one of the first catalog companies to establish an online presence) and now, we continue to establish convenient retail locations across the United States. We’re proud to continue helping adventurous souls get outdoors – staying true to our roots – offering tremendous everyday value, quality brands and outstanding customer service. Thank you for being a part of the Sierra journey; we look forward to many more years of helping you explore more, try new things and enjoy all life has to offer.
